We use cookies, similar technologies and tracking services

This website uses cookies, similar technologies and tracking services (hereinafter referred to as “Cookies”). We need your consent for Cookies, which not only serve to technically display our website, but also to enable the best possible use of our website and to improve it based on your user behavior, or to present content and marketing aligned with your interests. For these purposes, we cooperate with third-party providers (e.g. Salesforce, LinkedIn, Google, Microsoft, Piwik PRO). Through these partners you can also receive advertisements on other websites.
If you consent, you also accept certain subsequent processing of your personal data (e.g. storage of your IP address in profiles) and that our partners may transfer your data to the United States and, if applicable, to further countries. Such transfer involves the risk that authorities may access the data and that your rights may not be enforceable. Please select which Cookies we may use under ”Settings”. More information, particularly about your rights, e.g. to withdraw consent, is available in our Privacy Policy .

Settings

Only technically necessary Cookies

Accept everything

Legal Notice

Below, you can activate/deactivate the individual technologies that are used on this website.

Accept All

Essential

These Cookies make a website usable by providing basic functions such as page navigation, language settings, Cookie preferences and access to protected areas of the website. Cookies in this category additionally ensure that the website complies with the applicable legal requirements and security standards. Owing to the essential nature of these Cookies, you cannot prevent their use on our website. Details about these Cookies are available under 'More information'.

Functionality and personalization

These Cookies collect information about your habits when using our web pages and help us to enhance your user experience by tailoring the functions and attractiveness of our web pages based on your previous visits, location and browser settings. They also enable access to integrated third-party tools on our website (e.g., Microsoft Azure for single sign-on authentication). This can involve transferring your data to the United States (for information on the risks involved read Clause 1.5 of our Privacy Policy). If you refuse these Cookies, you might not be able to access the full functionality of the website. Details about the tools we use are available under 'More information'.

Analysis

These Cookies are used to compile basic usage and user statistics based on how our web pages are used (e.g. via Google Tag Manager, Piwik PRO). If you accept these Cookies, you simultaneously consent to your data being processed and transmitted to the United States by services such as Salesforce Pardot (for information on the risks involved read Clause 1.5 of our Privacy Policy). Details about the tools we use are available under 'More information'.

Marketing and social media

These Cookies help third-party sources collect information about how you share content from our website on social media or provide analytical data about your user behavior when you move between social media platforms or between our social media campaigns and our web pages (e.g., LinkedIn Insights). Marketing Cookies from third-party sources also help us measure the effectiveness of our advertising on other websites (e.g. Google Ads, Microsoft Advertising). We use these Cookies to optimize how we deliver our content to you. The third-party sources and social media platforms we use can transfer your data to the United States (for information on the risks involved read Clause 1.5 of our Privacy Policy). If you accept these Cookies, you simultaneously consent to your data being transferred and processed as described above. Details about the tools we use and our social media presence are available under 'More information'.

Back
More information

Save Settings

Legal Notice
  • Dietmar Heinrich and Dr. Jochen Weyrauch

Business model / Strategy

The Dürr Group is one of the world’s leading mechanical and plant engineering firms. We combine economic efficiency and environmental sustainability in industry and craftsmanship. Our solutions enable the safe and resource-efficient production of goods that billions of people use every day.

Business Model

Our core competence is the engineering of efficient production technology with a high degree of automation. We offer our customers a full range of options from individual machines to turnkey manufacturing systems. In this context, our offering in digital networking and control of production systems is becoming increasingly important.

Our technologies and services help our customers achieve efficient and sustainable production by focusing on the following primary factors:

  • Digitalization, automation and technological innovation
  • development of material-efficient, energy-saving, and low-emission products
  • planning, engineering, and order processing know-how
  • a comprehensive range of services for the entire life cycle of our products
  • global presence, proximity to customers in all market regions

We operate in niche markets, in each of which we are among the largest suppliers or the market leader. In 2024, 68% of sales from continued operations came from mechanical engineering and 32% from plant engineering. In mechanical engineering, we aim for EBIT margins of 10% or more; in plant engineering, the target margin is over at least 6%. In terms of return on capital employed (ROCE), the mid-cycle target is 25% or more. In principle, our business model allows us to achieve high operating and free cash flows. Our mid-cycle target is for free cash flow to amount to at least 80% of earnings after taxes.

Strategy

Our corporate strategy is oriented to both profitability and growth. It aims to act on opportunities in established core business as well as in new or high-growth business areas. In established business, the focus is on expanding market leadership and profitability. We call the new business areas “growth business”. They are characterized by high growth potential and access to new markets and customers.

  • Established Business
    Established business entails painting and final assembly technology for the automotive industry, balancing and tooling technology, as well as furniture production technology. We hold leading global market positions in these areas and expect them to generate moderate to medium sales growth between now and 2030. The main priority in established business is to secure profitability at the mid-cycle target level or – in the case of the woodworking and tooling business – to return to the mid-cycle target level. This will be achieved by targeted division-specific and Group-wide initiatives to strengthen earnings resilience, for example, through the margin-oriented value-before-volume strategy in automotive business, the expansion of service business, efficiency programs and increased localization in best-cost countries.
  • Growth Business
    Growth business consists of three business areas (Construction Elements Solutions, Production Automation Systems, Battery Production) with potential for strong, above-average sales growth. Aggregated sales from growth business reached roughly €710 million in 2024. By expanding our activities, we are aiming to increase this to a total of €1.6 to €1.8 billion by 2030. In this way, the three growth business areas are to make the greatest contribution to the growth in Group sales to more than €6 billion.

Target Key Figures

Our strategy includes several KPI targets that extend until 2030:

  • 5 to 6% sales growth: Sales are to grow by an average of 5% to 6% per year between 2023 and 2030, reaching more than €6 billion in 2030.
     
  • High profitability: The EBIT margin before extraordinary effects is to widen to at least 8%. This is a mid-cycle target, achievement of which is predicated on normal market conditions free of any major dislocations.
     
  • Attractive return on capital: We are aiming for an ROCE of at least 25%. This is also a mid-cycle target.
     
  • Good cashflows: We are aiming for a cash conversion rate of at least 80% (free cash flow is at least 80% of earnings after tax).
     
  • Solid balance sheet: The ratio of net financial liabilities to EBITDA should not exceed 2.0.
     
  • Increased share of service business: With its higher margins, service business is to consistently contribute at least 30% to Group sales.

Strategic portfolio management

We engage in portfolio management based on the guiding principle of “Sustainable Automation”. In this way, we are strengthening our strategic focus on sustainability and automation as growth drivers and structuring the Group in such a way that we can permanently achieve our margin target of at least 8%.

Our portfolio management features two dimensions: On the one hand, we are optimizing our core business (Automotive and Woodworking divisions) so that they can achieve their respective margin targets in the best possible way. On the other hand, we are engaging in acquisitions and disposals to build up new business areas within our strategic focus and to sell businesses that are outside our focus.

Synergies and skills

The three divisions Automotive, Industrial Automation, and Woodworking are active in largely different markets but share key skills. In addition, they are exploiting synergistic potential under the umbrella of the Dürr Group.

As a mechanical and plant engineering company, we offer our customers end-to-end technological solutions. We serve our customers on a long-term basis and in partnership projects. This calls for overarching core competences, strengths, and prerequisites that we develop as part of the strategy and that all divisions share:

  • Innovation and engineering expertise for the development of leading-edge technological products (mechanics, electrical, software/AI)
  • Project management expertise for the reliable management of large, often multi-year contracts
  • Service expertise to provide optimum support, to modernize our installed base, and to generate above-average contributions to earnings
  • Localization: Efficient locations in all major markets, partly local product development
  • Customer expertise: Detailed knowledge of our customers’ production processes
  • Teams and corporate culture: Highly qualified employees, encouragement of self-initiative, entrepreneurial approach, and commitment.
Dr. Jochen Weyrauch (CEO of Dürr AG)
Dr. Jochen Weyrauch
CEO of Dürr AG

We are committed to sustainable and highly automated production processes. In this way, we support the users of our technologies in tackling two of the most important challenges of our time. Firstly, our customers need to decarbonize their factories to reduce their ecological footprint and meet ambitious emission targets. Secondly, an increasing number of products can only be manufactured using fully automated processes – to comply with top quality standards, achieve high production volumes, reduce costs, and counteract labor shortages. Both sustainability and automation in production are at the core of our strategic focus. We support this with targeted investments, innovative strength, first-class project execution, and 20,000 employees who know their fields of business better than anyone else. This is how we create value – for our customers, shareholders, employees, and society.